We decided that our annual sales and marketing conference could use some changes, freshen it up, look at ways to make it more valuable to those who we are leading and serving. It struck me as funny when one of the leadership team suggested that in order to best update, we should ask the teams what they would like to see. Funny only because it should have been obvious that this was the right thing to do. We have done the interviews and I can honestly say that the ideas and things we are working on now would not have come up had we not interviewed. Sometimes you just have to think about the obvious for a few minutes.