Brand Strategy

Your brand isn't just your logo or color palette—it's why a customer chooses you over a competitor offering the same thing. I help you clarify your core message, position your offer clearly in the market, and give buyers a compelling reason to choose you.

• Market Positioning: Identifying the clear gap in your market that your business can own, making it obvious why you're the better choice.

• Direct Messaging: Stripping out corporate jargon to write clear, concise copy that immediately communicates what you do and for whom.

• Customer Profile Clarity: Digging deep into who your best customers are, what problems keep them up at night, and what drives their buying decisions.

• Consistent Execution: Ensuring your website, pitch decks, sales materials, and ads all tell the same story.

Driving Profitable Revenue Growth

Marketing shouldn't be an expense line item you hope pays off—it needs to deliver a clear, positive return on investment. I view your marketing through a financial lens, ensuring every dollar spent lowers customer acquisition costs, increases revenue opportunities, and improves profit margins.

• Revenue-Focused Strategy: Realigning your marketing initiatives directly with your company's revenue and profit targets.

• CAC & LTV Optimization: Analyzing channel costs to cut underperforming campaigns, shorten payback periods, and increase customer lifetime value.

• Sales & Marketing Alignment: Defining an agreed-upon "sales-ready lead" so marketing doesn't send reps unqualified contacts. We set shared targets across both teams—such as lead-to-opportunity conversion rates and pipeline velocity—so reps receive context-rich leads they can close, rather than cold contacts they must requalify from scratch.

• Retention & Account Expansion: Mapping post-sale touchpoints to identify churn risks early and spot new revenue signals. By tracking feature usage, support requests, and renewal windows, we launch timely upsell and cross-sell campaigns that increase contract values across your existing client roster.

Lead Generation

If your reps are spending hours on cold calls with people who were never going to buy, you don't have a sales problem—you have a targeting problem. I work alongside your team to fix the front end of your funnel so that the leads your reps receive are ready for a sales conversation.

• Multi-Channel Pipelines: Identifying where your target customers spend time online and setting up campaigns—across search, paid media, and outbound—that turn passive attention into real inquiries.

• Funnel Optimization: Reviewing every step a potential customer takes before buying to identify where you're losing people and fix the leaks.

• Tool Setup & Clean Data: Setting up your CRM and marketing tools so leads don't fall through the cracks and your sales reps know exactly who to call first.

• Targeting High-Intent Buyers: Stop chasing vanity metrics like website clicks and focus on generating prospects who are ready to buy.

Revenue Marketing

Too many marketing teams celebrate high website traffic even as revenue stays flat. Revenue marketing ties every marketing tactic directly to pipeline creation and closed deals, giving you full visibility into what drives your business forward.

• Clear Marketing Attribution: Setting up tracking to show which ads, blog posts, or campaigns contributed to signed contracts.

• Pipeline Acceleration: Creating targeted campaigns and sales collateral to keep deals moving forward.

• CRM Data Integration: Connecting marketing activity directly to sales outcomes so you can reallocate budget to tactics that generate revenue.

• Account-Based Campaigns: Running tailored outreach directly to buying committee members at high-value target accounts to secure larger contracts.

Digital Marketing

Being active on social media or running a few ad campaigns isn't a digital strategy. If your online channels operate in silos, you're wasting budget. I integrate your digital channels into a single, cohesive system designed to drive measurable revenue.

• Cross-Channel Alignment: Ensuring your SEO, search ads, paid social, and email lists aren't operating in isolation. When a prospect sees an ad on LinkedIn, your search ads, website copy, and follow-up emails should reflect the same offer and message.

• Focus on the Bottom Line: Move beyond vanity metrics like impressions, clicks, and page views. We track what impacts revenue and profitability: the cost to acquire a paying customer, how quickly you recoup ad spend, and total revenue per account over time.

• Behavior-Based Targeting: Segmenting your prospective buyers by where they are in their buying process—separating casual researchers seeking basic advice from motivated decision makers who need a proposal and implementation details immediately.

• Campaign Optimization: Regularly A/B test ad headlines, page layouts, and offer angles against live traffic. Identifying and scaling winning variations lowers your cost-per-lead and stretches your ad budget further every month.

Marketing Automation

If your team manually copies and pastes customer data, sends follow-up emails by hand, or loses track of leads, your operations won't scale. I design automated systems that handle repetitive tasks, nurture prospects, and keep your sales pipeline moving around the clock.

• Automated Lead Nurturing: Setting up targeted email sequences to keep your company top of mind and guide prospects toward a sales conversation.

• System Integrations: Connecting your website, marketing apps, and CRM so customer data flows smoothly, without manual effort or human error.

• Lead Scoring & Instant Handoffs: Flagging high-value leads based on how they interact with your site and automatically routing them to the right sales rep.

• Customer Onboarding & Retention: Building post-sale automated sequences that help new customers get started quickly, reduce churn, and create upsell opportunities.