Fractional Marketing Leadership for Tech Innovators & Growing SMBs

Hands-on fractional marketing leadership for founders and executives ready to scale.

Whether you're building your growth engine from scratch or pushing past a plateau, get the strategic direction, team alignment, and operational execution needed to reach your next milestone.

My approach leverages modern frameworks and AI-driven workflows to maximize revenue and accelerate pipeline velocity.

Who I Help

Scaling Tech Startups

Build your growth engine from Day 1
Without the costly trial and error.

You have a great product, but you need a structured marketing engine to gain real traction. I partner with early-stage tech founders to translate product innovation into market demand.

Market Positioning & Messaging: Stand out in a crowded market with a clear value proposition.
Go-To-Market Strategy: Map out your customer acquisition roadmap from initial launch to predictable revenue.
Repeatable Pipeline: Build scalable lead-generation channels before hiring a full marketing team.

Established SMBs

Gain senior marketing leadership
Without the executive overhead.

Your business has proven traction, but growth has plateaued or feels chaotic. As your Fractional CMO, I provide strategic direction, optimize your spend, and lead your team to execute with clarity.

Fractional Marketing Leadership: Get executive-level strategy and accountability tailored to your budget.
Team & Agency Management: Direct internal marketers or external agencies to keep campaigns on track.
Growth Optimization: Modernize your messaging, refine campaign strategy, and jump-start stalled pipelines.

How I Help

Experienced Leadership

Relentless Execution

Strategic clarity and change management.

Navigating rapid growth or modernization requires clear direction. I guide teams through critical market shifts and technology transitions, such as AI integration and digital workflow adoption, ensuring cross-functional alignment across sales, marketing, and operations.

Fractional Strategic Guidance: Bridge the gap between high-level vision and daily team alignment.
Modernization & AI Integration: Streamline legacy processes with digital workflows and modern tech stacks.
Cross-Functional Alignment: Unify sales, marketing, and operations around shared revenue metrics.

Translating strategy into disciplined operational momentum.

A great strategy is useless without disciplined follow-through. I establish modern marketing operations, automated workflows, and agile execution frameworks that compress cycle times, maximize team output, and convert plans into measurable revenue.

Workflow & Process Automation: Compress execution timelines using AI and modern automation tools.
Campaign & Pipeline Management: Keep cross-channel initiatives moving forward with clear accountability.
Measurable ROI Tracking: Continually optimize campaigns to drive sustainable top-line growth.

Proven Strategies

Professional Ecosystem

Data-backed go-to-market frameworks designed to accelerate revenue.

Avoid guess-and-check marketing. I deploy tested strategic frameworks, AI-driven market intelligence, and predictive analytics to identify high-value opportunities, sharpen your market positioning, and build predictable pipeline engines.

Market Positioning & Messaging: Differentiate your brand and command authority in competitive markets.
Data-Driven GTM Planning: Eliminate wasted ad spend and focus resources on highest-converting segments.
KPI & Performance Architecture: Establish full-funnel tracking to measure velocity, efficiency, and ROI.

Vetted, senior-level talent without the friction of freelance procurement.

Instead of relying on unvetted freelance marketplaces, you get direct access to my network of battle-tested specialists—senior professionals I’ve partnered with to build products and launch campaigns for years.

Core Disciplines: UI/UX Design, Creative Direction, Video & Content Production, Live Broadcast Events, and Technical Product Management.
Seamless Execution: I lead and orchestrate the talent directly, delivering full-agency output without full-agency overhead or onboarding delays.

Book A Discovery Call

What I have done

$180M Revenue

Spearheaded comprehensive brand awareness programs, go-to-market strategies, and commercial operations for enterprise services and SaaS portfolios—aligning cross-functional teams to drive profitable revenue growth, accelerate pipeline velocity, and exceed $180M in total revenue.

$40M ARR

Architected and scaled high-value subscription and recurring revenue models, driving predictable top-line growth and building over $40M in sustainable ARR to secure long-term commercial value.

$100M Budget

Directed comprehensive corporate and product marketing investments totaling over $100M, strategically allocating capital across global campaigns, high-impact events, digital channels, brand promotions, and agency partnerships to maximize ROI and market penetration.

$100M

Architected and scaled high-value subscription and recurring revenue models, driving predictable top-line growth and building over $40M in sustainable ARR to secure long-term commercial value.

$180M

150 people

Led and scaled high-performing cross-functional organizations of up to 150 professionals spanning remote, domestic, and international environments—establishing rigorous KPIs, mentoring future leaders, and fostering operational accountability to empower teams and consistently achieve strategic business objectives.

$40M

$800K Saved

Delivered over $800K in annual operational savings by strategically consolidating global events, migrating digital and web platforms, and standardizing cross-functional KPI reporting across marketing and communications operations.

200% Increase

Architected and deployed an organization-wide Account-Based Marketing (ABM) framework that drove a 200% increase in outbound prospect engagement, significantly strengthening enterprise pipeline quality and sales-marketing alignment.

Commercialization

Recruited by venture investors to commercialize Helius, LLC, instituting rigorous organizational discipline and go-to-market execution to scale the business and position it for a successful strategic acquisition.

M&A Leadership

Directed strategic M&A initiatives from both sides of the deal—successfully integrating a specialized acquisition into Helius, LLC and subsequently leading Helius through its own high-value acquisition by Hughes Network Systems.

Ready to Accelerate Your Growth?

Book a complimentary 30-minute discovery call and explore how fractional marketing leadership can help you scale.

What to expect on the call:

Zero pressure: A candid conversation about your revenue targets and current bottlenecks.
Immediate value: Actionable feedback on your positioning and marketing structure.
Clear next steps: A transparent assessment of whether a fractional partnership makes sense for your stage.

Meet the Principal: Michael Tippets

Why Trust Your Growth to the Tippets Group?

You don't need a theorist or a generic agency building a plan on your budget. You need an executive who has navigated every phase of the business lifecycle—from early-stage venture commercialization to scaling global enterprise operations. With more than three decades of progressive leadership spanning B2B marketing, go-to-market transformation, and P&L management, I bring enterprise-grade expertise directly to your business.

A Proven Track Record of Scale and Exit Success

Venture Leadership & Execution: Venture investors recruited me to commercialize Helius, LLC. I advanced from Vice President of Marketing to Chief Executive Officer, closing over $5M in strategic Fortune 1000 agreements before successfully negotiating and executing the company's acquisition by Hughes Network Systems.
Enterprise Pipeline Acceleration: I scaled a pipeline to support annual enterprise services revenue growing from $100M to over $175M (including over $40M in recurring revenue) through strategic go-to-market planning, marketing technology improvements and a focus on pipeline acceleration.
Operational Expertise: My career foundation covers the entire commercial engine—software quality assurance and product marketing at WordPerfect, enterprise sales and C-suite briefings at Novell, global channel marketing at SonicWall, sales, engineering and marketing at Helius and marketing operations at Hughes

The Approach: Relentless Focus on Results

When you partner with the Tippets Group, you get an embedded executive partner who rolls up their sleeves, aligns with your team, and builds a predictable, high-performing growth engine tailored specifically to your business goals. I can lead and mentor existing teams, or perform as an individual contributor - whatever it takes to get the job done!

"If your marketing engine is evaluated solely by vanity metrics like clicks and social shares while the bottom line stalls, you aren't running a growth driver—you're funding an expensive hobby."

Fractional CMO and Business Strategy