Tippets Group
Fractional CMO and Business Strategy
Who I Help
Scaling Tech Startups
You have a great product or service, but you need to build the marketing engine from scratch. I help early-stage founders establish clear market positioning, define their go-to-market strategy, and build a repeatable pipeline without the guesswork. Get enterprise-level guidance early so you can scale efficiently from the start.
Established SMBs
Your business has traction and history, but you don't need the overhead of a full-time, permanent CMO. I step in as your fractional marketing leader to plan, organize, and execute marketing activities. Whether you need to jumpstart growth, revamp your messaging, or direct your internal team, I provide the leadership to keep momentum moving forward.
Our approach leverages modern frameworks and AI-driven acceleration to maximize enterprise revenue and pipeline velocity.
How I Help
Experienced Leadership
Relentless Execution
Decades of executive leadership experience navigating complex corporate transformations, scaling teams, and aligning marketing, sales, and operations to accelerate revenue. I guide organizations through critical shifts—including integrating modern AI and digital workflows—ensuring your teams have the vision, change management, and structure needed to win in competitive markets.
Strategy means nothing without disciplined follow-through. I translate high-level vision into organized operational execution. By deploying modern marketing operations, workflow automation, and AI-driven acceleration tools, we compress time-to-revenue, multiply team output, and drive measurable ROI across every campaign and channel.
Proven Strategies
Using my tested frameworks and workflows tailored to your business model, I help you build modern, growth-oriented go-to-market strategies. Whether you are launching a startup or positioning an established company for its next phase, I combine proven market positioning frameworks with predictive analytics and AI-driven market intelligence to help you identify high-value opportunities, accelerate time-to-revenue, and scale pipeline performance with KPIs and metric-driven precision.
Ready to Grow?
The Tippets Group provides Fractional CMO and business strategy with the tactical execution your business needs to outperform the market.
Start your transformation now.
Meet the Principal: Michael Tippets
Why Trust Your Growth to the Tippets Group?
You don't need a theorist or a generic agency building a plan on your budget. You need an executive who has navigated every phase of the business lifecycle—from early-stage venture commercialization to scaling global enterprise operations. With more than three decades of progressive leadership spanning B2B and B2C marketing, go-to-market transformation, and P&L management, I bring enterprise-grade expertise directly to your business.
A Proven Track Record of Scale and Exit Success
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Venture Leadership & Execution: Venture investors recruited me to commercialize Helius, LLC. I advanced from Vice President of Marketing to Chief Executive Officer, closing over $5M in strategic Fortune 1000 agreements before successfully negotiating and executing the company's acquisition by Hughes Network Systems.
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Enterprise Pipeline Acceleration: As Vice President of Corporate Marketing, Communications & Public Relations at Hughes Network Systems, I scaled a pipeline to support annual enterprise services revenue past $175M (including over $40M in recurring revenue) through strategic go-to-market planning, marketing technology improvements and a focus on pipeline acceleration.
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Operational Expertise: My career foundation covers the entire commercial engine—software quality assurance and product marketing at WordPerfect, enterprise sales and C-suite briefings at Novell, global channel marketing at SonicWall, sales, engineering and marketing at Helius and marketing operations at Hughes
The Approach: Relentless Focus on Results
When you partner with the Tippets Group, you get an embedded executive partner who rolls up their sleeves, aligns your team, and builds a predictable, high-performing growth engine tailored specifically to your business goals.
"If your marketing engine is evaluated solely by vanity metrics like clicks and social shares while the bottom line stalls, you aren't running a growth driver—you're funding an expensive hobby."