Tippets Group, LLC
Fractional CMO and Business Strategy
Experienced Leadership.
Proven Strategies.
Relentless Execution.
Professional Ecosystem.
Accelerate your path to the next level.
I provide fractional executive marketing and business strategy leadership for technology companies.
Whether you are an early-stage startup, a SaaS innovator, or an established SMB ready to scale, tap into decades of commercial leadership to drive real momentum and revenue growth—without the overhead of a full-time executive hire.
My approach leverages modern frameworks and AI-driven workflows to maximize revenue and accelerate pipeline velocity.
Who I Help
Scaling Tech Startups
You have a great product or service, but you need to build the marketing engine from scratch. I help early-stage founders establish clear market positioning, define their go-to-market strategy, and build a repeatable pipeline without the guesswork. Get enterprise-level guidance early so you can scale efficiently from the start.
Established SMBs
Your business has traction and is ready to scale, but you don't want the overhead of a full-time, permanent CMO. I step in as your fractional marketing leader to plan, organize, and execute marketing activities. Whether you need to jump-start growth, update your messaging, or direct your internal team, I provide the leadership to keep momentum moving forward.
How I Help
Experienced Leadership
Relentless Execution
Decades of executive leadership experience navigating complex corporate transformations, scaling teams, and aligning marketing, sales, and operations to accelerate revenue. I guide organizations through critical shifts—including integrating modern AI and digital workflows—ensuring your teams have the vision, change management, and structure needed to win in competitive markets.
Strategy means nothing without disciplined follow-through. I translate high-level vision into organized operational execution. By deploying modern marketing operations, workflow automation, and AI-driven acceleration tools, we compress time-to-revenue, multiply team output, and drive measurable ROI across every campaign and channel.
Proven Strategies
Professional Ecosystem
Using my tested frameworks and workflows tailored to your business model, I help you build modern, growth-oriented go-to-market strategies. Whether you are launching a startup or positioning an established company for its next phase, I combine proven market positioning frameworks with predictive analytics and AI-driven market intelligence to help you identify high-value opportunities, accelerate time-to-revenue, and scale pipeline performance with KPIs and metric-driven precision.
I don't assemble teams from a talent marketplace. My extended ecosystem includes senior-level practitioners I've collaborated with for years. I have access to UI/UX experience design, creative direction and content production, videography, live broadcast event management, product management, Go-To-Market, and project management professionals.
$180M Revenue
Spearheaded comprehensive brand awareness programs, go-to-market strategies, and commercial operations for enterprise services and SaaS portfolios—aligning cross-functional teams to drive profitable revenue growth, accelerate pipeline velocity, and exceed $180M in total revenue.
$40M ARR
Architected and scaled high-value subscription and recurring revenue models, driving predictable top-line growth and building over $40M in sustainable ARR to secure long-term commercial value.
$100M Budget
Directed comprehensive corporate and product marketing investments totaling over $100M, strategically allocating capital across global campaigns, high-impact events, digital channels, brand promotions, and agency partnerships to maximize ROI and market penetration.
$100M
Spearheaded comprehensive brand awareness programs, go-to-market strategies, and commercial operations for enterprise services and SaaS portfolios—aligning cross-functional teams to drive profitable revenue growth, accelerate pipeline velocity, and exceed $180M in total revenue.
Architected and scaled high-value subscription and recurring revenue models, driving predictable top-line growth and building over $40M in sustainable ARR to secure long-term commercial value.
$180M
Directed comprehensive corporate and product marketing investments totaling over $100M, strategically allocating capital across global campaigns, high-impact events, digital channels, brand promotions, and agency partnerships to maximize ROI and market penetration.
150 people
Led and scaled high-performing cross-functional organizations of up to 150 professionals spanning remote, domestic, and international environments—establishing rigorous KPIs, mentoring future leaders, and fostering operational accountability to empower teams and consistently achieve strategic business objectives.
$40M
$800K Saved
Delivered over $800K in annual operational savings by strategically consolidating global events, migrating digital and web platforms, and standardizing cross-functional KPI reporting across marketing and communications operations.
200% Increase
Architected and deployed an organization-wide Account-Based Marketing (ABM) framework that drove a 200% increase in outbound prospect engagement, significantly strengthening enterprise pipeline quality and sales-marketing alignment.
Commercialization
Recruited by venture investors to commercialize Helius, LLC, instituting rigorous organizational discipline and go-to-market execution to scale the business and position it for a successful strategic acquisition.
M&A Leadership
Directed strategic M&A initiatives from both sides of the deal—successfully integrating a specialized acquisition into Helius, LLC and subsequently leading Helius through its own high-value acquisition by Hughes Network Systems.
What I have done
Ready to Grow?
The Tippets Group provides Fractional CMO and business strategy services combined with the tactical execution your business needs to outperform the market.
Start your transformation now.
Meet the Principal: Michael Tippets
Why Trust Your Growth to the Tippets Group?
You don't need a theorist or a generic agency building a plan on your budget. You need an executive who has navigated every phase of the business lifecycle—from early-stage venture commercialization to scaling global enterprise operations. With more than three decades of progressive leadership spanning B2B marketing, go-to-market transformation, and P&L management, I bring enterprise-grade expertise directly to your business.
A Proven Track Record of Scale and Exit Success
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Venture Leadership & Execution: Venture investors recruited me to commercialize Helius, LLC. I advanced from Vice President of Marketing to Chief Executive Officer, closing over $5M in strategic Fortune 1000 agreements before successfully negotiating and executing the company's acquisition by Hughes Network Systems.
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Enterprise Pipeline Acceleration: I scaled a pipeline to support annual enterprise services revenue growing from $100M to over $175M (including over $40M in recurring revenue) through strategic go-to-market planning, marketing technology improvements and a focus on pipeline acceleration.
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Operational Expertise: My career foundation covers the entire commercial engine—software quality assurance and product marketing at WordPerfect, enterprise sales and C-suite briefings at Novell, global channel marketing at SonicWall, sales, engineering and marketing at Helius and marketing operations at Hughes
The Approach: Relentless Focus on Results
When you partner with the Tippets Group, you get an embedded executive partner who rolls up their sleeves, aligns with your team, and builds a predictable, high-performing growth engine tailored specifically to your business goals. I can lead and mentor existing teams, or perform as an individual contributor - whatever it takes to get the job done!
"If your marketing engine is evaluated solely by vanity metrics like clicks and social shares while the bottom line stalls, you aren't running a growth driver—you're funding an expensive hobby."